friedrich30 is a network weaver.
Politically – strategically – economically
friedrich30 is a network weaver.
Politically – strategically – economically
friedrich30 is the core of a network of representatives from politics and business. At a national as well as international level, the non-partisan enterprise brings people with different political background together. These people are representatives of the federal or state governments, various parliaments, authorities and companies. friedrich30 comprises two business units: Lobbying & Security and Business Development. friedrich30 assists companies in safeguarding their interests in relation to politics in Europe, Berlin and Germany’s federal states.
Companies are subject to manifold risks. friedrich30 compiles situation assessments and analyzes risks as a basis for evaluations and decisions. Our Business Development unit assists entrepreneurs in selling to the public domain and accessing new areas of business. We are distinguished by our business perspective and work in various economic sectors. friedrich30 has locations in Berlin and Mainz.
What is the meaning of the name? Everybody knows Friedrichstraße in Berlin. It is located amidst the capital’s governmental institutions – at the core of friedrich30’s political work. In addition, the firm was founded at Friedrichsstraße 30 in Mainz – so the name is a connecting element. friedrich30 emerged from Warnemünde Consulting GmbH. Today, Sebastian Warnemünde and Fritz Rudolf Körper run the company.
friedrich30 advocates the political interests of businesses. Companies continuously have to face new challenges due to changes in framework conditions. For example, there might be political changes to the detriment of a company. Or maybe the company wishes to play an active role in the development of market design by submitting legal proposals?
Enterprises are subject to risks. These are of global scope and related to the actions of governments, cyber security, and destructive opinion making. On top of that, there is the dependency on infrastructure. Nobody can afford comprehensive protection from all these risks. friedrich30 analyzes potential threats and assists enterprises in focusing on the greatest risk potentials and in assessing their likelihood of occurrence.
Examples from the range of our activities: One of our clients in the security industry wants to acquire further qualifications and certifications in order to enhance his position as a reliable partner in the field of security. To achieve this aim, he first has to develop content-related positioning and an appropriate implementation strategy. Ultimately, he needs to present proposals for solutions that are capable of winning a majority. friedrich30 implements the strategy, makes appointments and conducts negotiations.
friedrich30 operates internationally and also does business in countries in which the political conditions are difficult, and/or the security situation is unstable. Because of this, analyzing political balances of power and economic structures is crucial. From which circles does power really emanate? What is the true economic situation of a counterpart? An assessment of framework conditions is of fundamental importance for decisions on investments and contracts. friedrich30 offers strategic consulting, assists in analysis and compiles reports as a basis for decision-making.
Another example: Our client’s business model is threatened by illegal suppliers. Instruments for the more stringent enforcement of existing laws have to be developed. Closer attention from the political sphere needs to be drawn to the situation. friedrich30 develops substantive position statements and the necessary strategies. These are implemented in a goal-oriented manner, with an eye on deadlines and follow-ups.
friedrich30 assists clients who lack contacts – in Germany as well as internationally – creates market access and augments the sales strategy for expansion. Our main focus is the mediation of political contacts, but we also connect clients in the spheres of business and institutions. To do this successfully, we rely on our large national and international network and broad experience. friedrich30 offers consultancy in the development of business plans and support in their operative implementation. We assist in selling to the public domain, in the positioning of new products and the exploitation of markets.
One client, for example, developed a new tool for emergency communication. friedrich30 is helping to market this through targeted appointments in the public domain and with corporate groups. What distinguishes our work is that we are also involved in further developing this tool. We already arranged initial meetings at specialist level with target customers during the product’s beta phase. The findings from these meetings could then directly benefit further product development.
When a federal authority accepts a bid for the development and procurement of a new software solution, information needs to be exchanged beforehand. friedrich30 develops the communication strategy and offers strategic and operative support during the bidding process.
Another example: A client in the security industry offers products and solutions for the physical protection of critical infrastructure. Here, increased attention has to be drawn to the issue and his service to encourage higher investments in this area. friedrich30 develops the strategy, identifies potential clients and accompanies the entire procurement and sales process.
“The grain of sand in the oyster ... a minor alteration can have major consequences.” This is how Sebastian defines his ideal of political work. Communication needs to be developed on the basis of prior understanding and analysis.
At the end of the day, a decision-maker has to be moved to take action – to sign a contract or to agree to a position. In short, people need to be convinced, and majorities have to be created. Sebastian is an expert of political communication.
He took a degree program in political science in Mainz and Berlin and wrote his thesis in New York. Alongside his studies, he trained as a tabloid journalist with private media network Sat 1 and worked for a political program with government broadcasting station ZDF. Ever since then, he has known what it is that turns information into news and constitutes a message: how to tell a story to make someone listen, how to provoke the listener and truly trigger something in him, and how to motivate him to take action.
After graduating in 2000, Sebastian initially worked for financial information provider Bloomberg in Frankfurt and London as a producer of daily live broadcasts. He then embarked on a career in private enterprise and pursued sales and lobbying on behalf of consulting firms. In his work, politicians have always been valuable network partners and have often served as a door opener.
Sebastian founded friedrich30 in 2007.
In his spare time, he likes to go hunting in the area around Mainz. Sebastian is committed to the reconciliation of interests and the redressing of balance between man and nature in the heavily strained Rhine-Main metropolitan area.
Former State Secretary
“When in doubt, attack” describes his attitude to tackling challenges. Don’t react, act. Always try to stay on top of the game. He focuses on contacts, achieving majorities, balancing interests, motivating and gaining supporters, interpretational jurisdiction and information advantages.
After studying theology (“We church people really understand money”), he was a member of the Rhineland-Palatinate State Parliament for 11 years and a member of the Budget and Internal Affairs Committee. In local politics, Fritz Rudolf served as First Alderman (voluntary office) as a representative of the Mayor in his home municipality Meisenheim. In 1990, he became a Member of the German Parliament and was the domestic affairs spokesman for the SPD parliamentary group from 1994 to 1998. Following the German parliamentary election in 1998, Fritz Rudolf was appointed Parliamentary Secretary to the Federal Minister of the Interior (Otto Schily) within the Federal Government led by Chancellor Gerhard Schröder.
After the end of the Schröder government, Fritz Rudolf also left the Federal Government. From 2005 - 2009, he served as Deputy Chairman of the SPD parliamentary group and was responsible for the areas Interior, Justice, Culture, Media and Sports among other topics. In 2009, he became a member of the Defence Committee and the Parliamentary Control Committee, among other positions. Körper left the German Parliament in 2013 and joined the company. In 2014, he was appointed to the Advisory Board of the Innovation Center on Public Security at Fraunhofer Fokus in Berlin.
In his spare time, he takes care of his leased country pub “Zum Radler” in his home village Rehborn on the trolley route along the Glan. The networker Fritz Rudolf Körper brings people together here, too.
Former President of the BND
“To recognize correlations and to get to the bottom of subject matters – that’s the basis for successful action. Drawing conclusions from facts and information is an important prerequisite for making the right decisions.”
After passing his school leaving examination, Gerhard Schindler trained as a lone fighter with the paratroopers in the town of Lebach/Saar. This training and subsequent service as a reserve officer have a lasting effect on him to date. After he took a degree in jurisprudence at the university at Saarbrücken, Gerhard initially worked for the Bundesgrenzschutz (Federal Border Guard), the predecessor of today’s Bundespolizei (Federal Police Force). This was followed by a position as the head of an observation department at the Bundesamt für Verfassungsschutz (The Domestic Intelligence Service).
In 1989, he was appointed head of the budget department at Germany’s Federal Ministry of the Interior. The next ports of call in his professional career were: constant representative of the head of the central department, head of the special administrative department “Moderner Staat – Moderne Verwaltung” (modern state, modern administration) and head of the newly founded subdivision “Terrorismusbekämpfung” (counterterrorism). These were important steps on the way to the position of a ministerial director and head of the department of public security.
As of 2008, Gerhard Schindler was responsible for security legislation and the coordination of the fight against terrorism, organized crime and cyber-attacks. He was also in charge of the subject-specific supervision of the Bundeskriminalamt (BKA – Federal Criminal Office) and the Bundesamt für Verfassungsschutz (BfV).
At the beginning of 2012, Gerhard was appointed president of the Bundesnachrichtendienst (BND – Federal Intelligence Service). This exceptional task is characterized by the global procurement of information, educational work in crisis areas as well as the analysis and evaluation of information – occasionally procured in unconventional ways.
Since he retired from his office in the middle of 2016, he has been enjoying jogging during his spare time, relaxing with a good book and doing journalistic work.
Head of the Berlin Office
“Decisions are the result of weighing the interests and positions of various parties. Confidence is the basis of politics. Confidence arises from an attitude characterized by reliability, decency and the courage to think differently.”
After graduating with master’s degrees in history, law and political science at Philipps-Universität in Marburg and administrative sciences at the German University of Administrative Sciences in Speyer, he worked in different areas and on different topics: for the highest competent regional authorities (State Chancellery, Ministry of the Interior, Ministry of Education, Science and Culture), PR firms, as a research spokesman for a parliamentary group and as a research assistant for a politician. He also established the Berlin headquarters of an association in the agricultural sector and managed it for several years before joining friedrich30.
Alexander Schulz has found his political home in the CDU local federation Schönhauser Allee in Prenzlauer Berg. According to his motto “plus ultra,” he takes great interest in good books, fine wines and bicycle racing – preferably around Lüdenscheid in the green hills of his homeland Sauerland.
“This is how you take successful action: you evaluate the situation and identify the need for action; you decide; you implement your decisions.”
Right after graduating from high school, Leif Koch joined the Bundeswehr as an officer cadet and studied political sciences and management sciences at Helmut-Schmidt-Universität in Hamburg. He served as a target group analysis officer in the Squad for Psychological Operations. In 2013, he earned his PhD with a thesis on lobbying of the chemical industry and environmental organizations. After 10 years of service, Dr. Koch left the Bundeswehr as an executive (with strong leadership skills and experience). As a chief lobbyist he was then responsible for the political communication of an international non-governmental organization in Berlin. He has been supporting friedrich30 since the beginning of 2017.
In his leisure time, Leif Koch is an enthusiastic mountaineer and seeks relaxation in running. He appreciates good music, preferably on vinyl.
"Making and nourishing contacts, and creating sustainable networks based on trust, is the cornerstone for successful collaborations. A solid network, is the gateway to bring people and information together."
After receiving her master's degree "European Studies, M.A." from the European-University Viadrina, in which she focused on European Security and Defence policy, Simone Peuten started her career in German politics. As the head of staff of a member of the German Bundestag, she focused on security and defence issues and developed a steady network in politics, industry and the armed forces. Later, she worked at the ministry of transport of North Rhine-Westphalia as the private secretary of the minister. In early 2014, Simone Peuten changed from politics to industry. Until she started with friedrich30 at the end of 2017, she was a lobbyist at the corporate representative office of an international electronics company.
In her free time, she is drawn outside of Berlin to tölt her Icelandic horse through the woods of Brandenburg. Preferably, she spends her vacations on a sailing boat.